Bada Apologizes with Handwritten Letter amid False Advertising Controversy—Producers Admit Scripted Line

S.E.S. member Bada has publicly apologized following a false advertising controversy, with the YouTube channel producers also stepping forward to take responsibility.

Recently, Bada appeared in a beauty content video and promoted product A, claiming she first encountered it in Australia. However, it was later revealed that product A was not Australian-made, sparking accusations of false advertising.

In response, Bada released a handwritten apology, stating, “I sincerely apologize for disappointing everyone regarding the product introduced on the recent YouTube channel. I am deeply ashamed that I did not review and judge the content more carefully before participating.”



Additionally, the production team of the channel 'Glammy' addressed Bada’s official fan café, clarifying, “The statement in question was not based on Bada’s personal experience, but was a scripted line written by the production team using information provided by the advertiser.” They added, “We apologize for not thoroughly verifying the facts.”

The producers continued, “We sincerely apologize for causing confusion among many consumers by delivering information that was not accurate. As soon as the controversy arose, we recognized the seriousness of the issue and immediately deleted the related videos.” They also expressed regret for the distress caused to Bada.

Meanwhile, Bada’s agency is reportedly preparing both civil and criminal legal action in connection with the controversy.

Photo Credit: Xportsnews

This article is a translated version of the original Korean article published by Xportsnews, originally written by Kim Yeeun. This article was translated from Korean using AI-assisted tools and human review to deliver an accurate and culturally appropriate version for international readers.