“BLACKPINK Reunites in Explosive ‘JUMP’ MV – Behind-the-Scenes Unleashes Iconic Comeback Energy”

BLACKPINK's new digital single 'JUMP' music video is capturing global attention, and now a behind-the-scenes video has been released.

Reuniting with global fans after 2 years and 10 months, BLACKPINK expressed their excitement and anticipation, saying, "It feels like we're finally returning to our original four-member form."

The members encouraged each other with generous praise and playful antics, showcasing their unwavering teamwork and chemistry on set.

Director Dave Meyers skillfully wove the narrative of the 'complete return' throughout the music video.

The video sensationally captures fans filled with BLACKPINK's music, the four members taking the stage together, and the crowd's ecstatic reactions.

From wire-assisted chroma key scenes to individual cuts highlighting their unique personalities, BLACKPINK repeatedly reshot to maximize their charm and passion.



Choreographer Lia Kim and numerous dancers infused energy into the members' powerful performances, enhancing the video's quality.

The use of domestic locations to emphasize Korean sentiment was also impressive.

The members shared, "It was so much fun creating many iconic scenes," adding, "With unique Korean elements, fans can experience a different side of BLACKPINK."

This monumental collaboration and bold, innovative attempt fitting BLACKPINK's stature is receiving enthusiastic responses from global fans.

In fact, 'JUMP' became the 'most-viewed video within 24 hours' upon release and topped the global YouTube daily chart for 8 consecutive days, claiming the throne of weekly popular songs and music videos.

Meanwhile, BLACKPINK is conducting their 'BLACKPINK WORLD TOUR 'DEADLINE'' across 16 cities with 31 shows.

They have successfully completed performances in Goyang, Los Angeles, and Chicago, and will continue to meet fans in major stadiums in Toronto, New York, Paris, Milan, Barcelona, London, Kaohsiung, Bangkok, Jakarta, Bulacan, Singapore, Tokyo, and Hong Kong.

Photo = YG Entertainment

This article was originally published in Korean on Xportsnews and was translated into English using AI.

by Kim Yoojin