‘Squid Game’ Season 3 Premieres with Record-Breaking Stats and Behind-the-Scenes Insights

Netflix’s global hit Squid Game has officially premiered its third season today at 4 PM KST, alongside a special feature video titled The Story of Squid Game, which highlights the series’ record-setting achievements and behind-the-scenes moments.

Squid Game 3 follows the intense journey of Gi-hun as he re-enters the deadly game with a personal mission, the loss of his closest friend, the enigmatic Front Man’s infiltration, and the fate of the remaining survivors in this brutal contest.

As Season 3 debuts, it brings renewed global attention to the franchise’s historic run from Season 1 through 3.

Seasons 1 and 2 became worldwide sensations with their inventive storytelling and distinct universe, drawing approximately 600 million cumulative views (based on total viewing hours divided by runtime).



Season 1 emerged as Netflix’s most-watched series, winning both critical acclaim and massive popularity.

Season 2 continued this legacy by setting the record for most views in its debut week, entering the non-English language TOP 10 within three days, and ultimately ranking as Netflix’s third most popular series—an unprecedented feat for a Korean production.

The Squid Game franchise has evolved into a global cultural phenomenon, captivating millions of fans around the world.

Ahead of the Season 3 premiere, a major fan event was held on June 20 at Domino Park in Brooklyn, New York. Around 1,000 fans participated in a real-life version of a new jump rope game featured in the latest season, generating significant buzz.

The event gained additional excitement with appearances by director Hwang Dong-hyuk and actor Lee Byung-hun.



Fan events tied to Seasons 2 and 3 have been held across six continents in over 25 countries, drawing a total of 66,000 attendees. Of these, 47,000 fans took part in the games, and more than 18,000 Pink Guards participated in global marketing activations—underscoring the series’ unmatched cultural reach.

Squid Game: The Experience, which lets fans step into the games themselves, continues to draw enthusiastic responses in cities such as New York, London, Madrid, Sydney, and Seoul, with attendance expected to exceed 500,000 by the end of summer.

On June 28, one day after the Season 3 release, a grand fan event dubbed the Squid Game Parade Finale will be held in Seoul, featuring key cast members from all three seasons and drawing thousands of fans.

Alongside the Season 3 premiere, the special feature The Story of Squid Game will also be released, offering an emotional retrospective that brings the series to its conclusion.



The video includes candid conversations with director Hwang Dong-hyuk and actors Lee Jung-jae and Lee Byung-hun, who share behind-the-scenes stories, memories of iconic games, and their personal reflections on creating and acting in the series.

It also delves deeper into the choices and arcs of characters like Gi-hun (played by Lee Jung-jae) and the Front Man (played by Lee Byung-hun), providing a comprehensive look at the emotional and narrative journey from Seasons 1 through 3.

Director Hwang Dong-hyuk shared his hope that viewers will carry Squid Game in their hearts despite the constant influx of new content, expressing sincere gratitude to global fans for their enduring support.

The special ends with farewell messages from Hwang Dong-hyuk, Lee Jung-jae, and Lee Byung-hun, offering a moving sendoff for fans and providing closure to the Squid Game saga.

Squid Game 3 is now available to stream on Netflix as of 4 PM KST, June 27.

Photo = Netflix

This article was originally published in Korean on Xportsnews and was translated into English using AI.

by Kim Yoojin